Capital Meets Wellness: Where Smart Investors are Placing Bets in 2025
The intersection of capital markets and the wellness industry is a growth engine. We co-hosted a roundtable with Wellness Growth Ventures titled “Capital Meets Wellness: Where Smart Investors are Placing Bets in 2025”.
Rachel Hirsch, managing partner of Wellness Growth Ventures, moderated the conversations industry leaders gathered to discuss why wellness is becoming one of the most attractive investment opportunities in 2025 and beyond.
The panelists included:
Kerry Rupp – General Partner, True Wealth Ventures
Jessica Bell van der Wal – Co-Founder, Frame
Pamela York – Managing Partner, Capita3
Why Wellness is Capturing Capital
The wellness sector that encompasses consumer health, longevity, femtech, digital wellness, and sustainable nutrition is projected to reach $7T by 2025. Yet, a large portion of the market remains undercapitalized, creating inefficiencies and outsized return potential for those who act early.
Panelists discussed:
Performance Gap: Women-led wellness companies consistently outperform benchmarks in ROI and brand loyalty.
Capital Access Inequality: Despite strong performance, female founders capture less than 2% of venture capital.
Macro Tailwinds: Increasing consumer spend on prevention, self-care, and personalized health solutions.
Investor Takeaways
The conversation highlighted that early movers in wellness investing can achieve alpha through a combination of:
Targeted sector focus.
Alignment with evolving consumer values.
Partnering with founders who have proven traction and resilience.
Rachel Hirsch, Managing Partner at Wellness Growth Ventures, noted:
“This is not an impact-only play. It’s a growth and returns play with an underserved founder segment that delivers better metrics than the market average.”
Why This Matters for 2025 Capital Allocation
Institutional LPs, family offices, and HNW investors are increasingly looking for diversification strategies that pair growth with defensibility. Wellness offers:
Predictable recurring revenue models.
High customer lifetime value.
Global scalability in both digital and physical products.