Startup Quiz: Business Audit

About the Quiz

The Business Audit Quiz is a self-assessment tool that evaluates startup/business readiness across four key dimensions:

Growth Metrics

  • Evaluates revenue growth rate, company size (ARR), and unit economics (LTV:CAC)

  • Higher scores for faster growth, larger revenue, and better unit economics

Market Position

  • Assesses serviceable addressable market (SAM) size and competitive advantages

  • Higher scores for larger market sizes and stronger competitive positioning

Team & Operations

  • Measures team experience, operational maturity, and talent acquisition capabilities

  • Higher scores for more experienced teams and better operational systems

Financial Health

  • Reviews runway, burn rate, and gross margins

  • Higher scores for longer runway, controlled burn, and higher margins

Scoring System

  • Each question is scored on a 1-4 scale

  • Each section has 3 questions, for a maximum of 12 points per section

  • Results are categorized as:

    • Excellent: 10-12 points

    • Good: 7-9 points

    • Needs Improvement: 4-6 points

    • Requires Attention: 0-3 points

Contact Marion Street Capital to discuss how our FinOps expertise can help your growth stage company raise capital.