Startup Quiz: Financial Health

Financial Health Quiz
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Growth Stage Financial Health Assessment

About the Quiz

The Growth Stage Financial Health Assessment is an interactive quiz designed to evaluate the financial health of growth-stage companies across five key dimensions:

Growth Metrics

  • Measures year-over-year revenue growth and annual recurring revenue (ARR)

  • Evaluates if the company is growing at rates typical for its stage

Capital Efficiency

  • Looks at burn multiple (how much cash spent per dollar of new ARR)

  • Assesses cash conversion (ARR generated relative to funding raised)

  • Helps determine if capital is being used effectively

Unit Economics

  • Examines customer lifetime value to customer acquisition cost ratio (LTV/CAC)

  • Measures how quickly customer acquisition costs are recovered

  • Shows if the basic business model is profitable

Revenue Quality

  • Evaluates net revenue retention (how well you keep and grow existing customers)

  • Looks at gross margins

  • Indicates the sustainability and scalability of revenue

Cash Management

  • Assesses runway length at current burn rate

  • Evaluates sophistication of cash management processes

  • Shows how well prepared the company is for various scenarios

Scoring System

Each question has four possible answers, scored 0-3 points

  • 0 points = needs significant improvement

  • 1 point = below benchmark but acceptable

  • 2 points = meets typical benchmarks

  • 3 points = exceeds benchmarks

Maximum score per category is 6 points (2 questions × 3 points)

Total maximum score is 30 points (5 categories × 6 points)

Overall Health Assessment Levels:

  • Excellent (80%+ of total points): Strong performance across most metrics

  • Good (60-79%): Solid performance with some room for improvement

  • Fair (40-59%): Several metrics need attention

  • Needs Improvement (Below 40%): Significant improvements needed

Contact Marion Street Capital to discuss how our FinOps expertise can help your growth stage company raise capital.